Wednesday, June 19, 2013

Accelerating Business Development

Accelerating business development cycle for the franchising operations of a national retailer

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Situation

  • This U.S. national retailer needs to expand franchising sales volumes by opening more stores
  • Initial analysis and prioritization lead to focusing on accelerating owner recruiting for new stores

Approach

  • Collected and analyzed recruiting cycle times
  • Identified root causes for situations with excessive duration
  • Redesigned three major recruiting processes to weed out poor candidates earlier and save processing effort and time

Results

  • Increased number of new stores opened by 140% in one year
  • Estimated profit impact from new stores open earlier is almost $50M over 5 years
  • This was achieved without a working website


 

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