Accelerating Business Development
Accelerating business development cycle for the franchising operations of a national retailer
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Situation
- This U.S. national retailer needs to expand franchising sales volumes by opening more stores
- Initial analysis and prioritization lead to focusing on accelerating owner recruiting for new stores
Approach
- Collected and analyzed recruiting cycle times
- Identified root causes for situations with excessive duration
- Redesigned three major recruiting processes to weed out poor candidates earlier and save processing effort and time
Results
- Increased number of new stores opened by 140% in one year
- Estimated profit impact from new stores open earlier is almost $50M over 5 years
- This was achieved without a working website